Wednesday, 19 November 2014

That Sugar Film

Nutrition propaganda films can be pretty shitty sometimes. I liked Cereal Killers, didn't like Carb Loaded. Fat Head was OK and I didn't watch Super Size Me because I'm not in to self-harm.

I'm aware that there's every chance That Sugar Film will be nothing but a tame experiment in futility, but it looks promising, going by the advert. Damon Gameau can act, at least, which is a good start. Stephen Fry seems to be on board, so all the better. Not that he's any authority on health, but popularity will spread the word. Taubes is compulsory, of course - I wonder if he'll smile in this one.

Of course there will be the usual (very long) line of total smart arses who will proclaim this is nothing new, that they knew sugar was bad for them already and that nutrition is easy - everything in moderation and maintain a calorie deficit (your body likes starvation). Sugar really isn't that bad as long as you wrap it in kale or sprinkle it on with a blend of chia seeds.

And of course I will be imagining my fist flattening their nose, because that is clearly bullshit and I hate their stupid, smug tossbag fuckwittery.

Frustrated and spiteful rage aside, I'm optimistic the venture will be worthwhile - I just hope it isn't too easy on the nutritional authorities that think the foods he ate are all part of a 'balanced diet' - whatever the hell that means. 

The Heart Foundation are quite open about their belief in the innocuous nature of sugar, so they deserve a high profile kick in the pants. Fingers crossed, they get it. 

Due out early next year. Looking forward to it.







THE EXPERIMENT:

Damon only eats the perceived 'healthy' foods that are in fact laden with hidden sugars like low fat yoghurt, muesli bars, juices and cereals.

THE EXPERIMENT:

Damon only eats the perceived 'healthy' foods that are in fact laden with hidden sugars like low fat yoghurt, muesli bars, juices and cereals.

THE EXPERIMENT:

Damon only eats the perceived 'healthy' foods that are in fact laden with hidden sugars like low fat yoghurt, muesli bars, juices and cereals.

2 comments:

  1. I the real world of not-nutritional-blogs-readers normal people mostly have no idea what is actually wrong with the consumption of a sugar besides unspecified "it is not good for you" and the fact that it delivers "hidden calories" when people drink soda instead of water , and the notion that sugar is causing diabetes (not necessary). From such perspective it a small wonder they think saturated fat is more dangerous because it is more calories dense. In our local news the anchor asked the spoke-person of some organisation which was fighting for the limitation of soft drink commercials aimed at children, why sugar was wrong for children to consume , probably just in order for the conversation to keep going, and the poor spoke-lady started to flip like a fish in a shore - it sounded like she really didn't know details and mumbled about sugar being "not good for you", diabetes and calories.

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    Replies
    1. G'day Galina. It's also disappointing that the average person is probably not aware that all carbohydrates turn into glucose in their blood stream. The number of people who think the human brain can only run on glucose is staggering.

      Not to say I know it all, or even much, but these basic facts are being hidden or camouflaged in a mountain of BS.

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